Parami Protocol Presentation
“There’s a way to do it better — Find it!” Thomas A. Edison
Mission
Parami Protocol is starting AD3.0 “ERA OF DEMOCRACY” for the advertising industry.
Parami Protocol proposed an AD 3.0 paradigm powered by blockchain for Web 3.0. It provides a protocol stack for building a user-centric, tokenized advertising economy. As a parachain built on Substrate, it serves all the other parachains in Polkadot/Kusama through relaychain.
AD 1.0 “ERA OF SLAVERY”
People could not choose the advertise they wanted
The AD model is inefficient and not transparent. Advertisers are faced with ambiguousness and fraud while users’ data are being monetized without consent. Users become DATA SLAVES when they have no right over their data and cannot benefit from their engagement.
AD 2.0 “ERA OF FEUDALISM”
Users could not own their own data
Incentive AD return parts of profits back to users but users are still not in charge of their own identity and data.
Data are dispersed and isolated in various apps and websites where they can not be aggregated and utilized
AD 3.0 “ERA OF DEMOCRACY”
Users have 100% sovereignty over their own data.
The AD network is democratic and governed by all token holders. The future network traffic is directly generated from the influence of each creator and token holders, instead of being acquired from a certain website or application.
Users have absolute sovereignty over their own identity and data. They will receive smart-reward based on their attention paid and relevance score.
Parami Protocol Layers
DID Layer
Decentralized Identity management including registry, update and revoke. DID aggregates both social media identities and blockchain identity
AD Privacy Layer
Privacy on advertising, including private file bonding, updating and monetization.
Application Layer
Tokenized activities such as SmartDrop, Yield Farming, Social Coin Generation and NFT
