Parami Protocol Ecosystem
“There’s a way to do it better — Find it!” Thomas A. Edison
Parami Protocol
Parami Protocol proposed an AD 3.0 paradigm for Web 3.0, to establish a user-centric tokenized advertising economy. AD 3.0 is the accelerator of Web3.0, fueled by Decentralized Identity (DID) and Zero-Knowledge Proof (ZKP) technology stack. It aims at returning the rights and profits, which have been long exploited by Web 2.0 service providers, back to the users.
Parami Protocol Layers
DID Layer
Decentralized Identity management including registry, update and revoke. DID aggregates both social media identities and blockchain identity
AD Privacy Layer
Privacy on advertising, including private file bonding, updating and monetization.
Application Layer
Tokenized activities such as SmartDrop, Yield Farming, Social Coin Generation and NFT
Protocol: DID
Parami Protocol provides a complete set of PDID (Parami DID) solutions compatible with W3C DID standard on Parami Node, and expands its business on the basis of DID standard. Parami Protocol will also provide DID aggregators for other DID standards.
Web2.0 Compatible: Parami DID provides a verification method that can connect to users’Web 2.0 social media identities.
NO KYC: PDID allows users to verify DID uniqueness by building social graphs and running anti-sybil analysis without any KYC process.
Protocol: AD Privacy
The AD Privacy Layer provides a personal crypto advertising preference (PCAP) document attached to user DID, which contains user advertising privacy management service. The PCAP document works not only for payment but also for user preference data. The preserved data can be used but can not be seen.
Blind Signature -Advertisers use blind signature to prove they have confirmed user interaction with AD, which avoid further malicious behavior.
Homomorphic Encryption -User crypto advertising preference (PCAP) data is homomorphic encrypted so that advertisers could update users’PCAP in an encrypted way
ZKP based - The Zero-Knowledge Proof （ZKP）algorithm is used so that users can get the reward he/she deserves. The ZKP generates the corresponding proof and verifiy it on-chain to determine the reward.
Protocol: Application layer
The application layer provides decentralized oracle to collect data from conventional Internet for Ad verification. It also defines the interfaces for tokenized advertising dapp to get AD privacy support
PCAP data fetch: Dapp can fetch PCAP data (ZKP) of some DID to determine and verify the user reward he/she deserves.
PCAP data update: Dapp can update (scoring some tags) PCAP data each time it sends reward to users, with updated data encrypted homomorphically.
Parami Protocol Ecosystem
IM support
Parami is designed for IM apps. The Parami SDK will support users to participate in Ad interaction in IM explorer or MiniApps.
DAO support
Parami will support other DAOs as seed groups to expand DID ecosystem. Other DAOs can register on Parami and manage their DAOs on it for extra incentive.
NFT support
Parami Protocol supports NFT as ticket, badge or collector for advertising campaign.
Yield Farming support
Parami supports liquidity mining (Yield Farming) so that users are able to exchange rewarded token to stable coins and advertisers can easily build an advertising fund.
Governance support
Parami Protocol is fully governed by all token holders. They can vote for the council and all the proposals to optimize the network
How it Works
1. Users are shown an Ad, which is published by other user’s community through IM apps.
2. The advertiser gets user’s DID according to platform ID hash. 2.
3. The SDK requests AD content from Decentralized Storage.
4. The SDK tracks user Ad action data.
5. The advertiser tags and scores the DID with encrypted data after evaluating user’s action.
6. OCW requests PCAP from Decentralized Storage.
7. Ad Runtime calculates the reward of user.
8. OCW updates PCAP
